Singapore – Pay TV firm M2B World is revamping its business model, aimed at advertising revenues accounting for 60-70% of overall revenues. This is a departure from the company’s current subscription-based model which sees M2B charge S$30 (US$20) per month for niche content like Korean drama, anime, and some movies-on-demand. M2B World Asia Pacific recently inked a five-year partnership with major fashion programming provider Videofashion Networks. The deal promises Made-for-Asia fashion TV shows and merchandising, Videofashion Networks’ programming on the M2B service (M2B) from October 2007 and M2B World gained the rights to market and distribute Videofashion Networks’ contents in Asia Pacific, including Australia and New Zealand.