Singapore- Triple-play service provider StarHub will launch dedicated Malay entertainment channel, Sensasi (‘sensation’ in Malay) on its digital cable channel 40 from 7pm on August 6, 2007. Sensasi will carry at least six hours of first-run shows and 18 hours of programming daily, with key programs airing in primetime hours of 8 – 11pm. Thematic blocks of programming dedicated to specific genres will feature with family oriented shows on Mondays, variety on Tuesdays, period dramas and action flicks on Wednesdays, horror on Thursdays, romance and comedies on Fridays, and movies over the weekend. While the bulk of Sensasi’s offerings are acquired from TV networks and content distributors from Indonesia and Malaysia, StarHub, through Content Network Asia, is exploring partnerships with local production firms to produce content in Singapore. Sensasi will be available on the digital-only add-on tier to cable TV customers with digital, HubStation or HD set-top boxes at a monthly subscription rate of S$6.42 (US$4.25), tax inclusive. StarHub is also offering a free preview of Sensasi to cable TV subscribers via its preview channel from the launch date till September 1.