Nokia has entrusted its mobile ad sales, Nokia Ad Business, to Pixel Media in Asia. Through the WAP site – nokia.mobi, which is the default WAP page of all Nokia handsets - advertisers can reach consumers through the mobile ad network by having a banner on nokia.mobi, which currently supports geo- targeting, time-targeting and model-targeting. Pixel Media says both CPM and CPC buying models are available to provide higher flexibility for different marketing objectives, Carat Media Services … [Read more...] about Nokia hires Pixel Media to rep mobile ads in Asia
Channel: Content
Televisa Estudios to rebrand as Televisa Internacional
Televisa Estudios, the international content distribution arm of Grupo Televisa offering programming and formats in Spanish, will be renamed Televisa Internacional from Jan. 1 2008. The company’s business focus and management will remain unchanged, but its website will be rebranded as www.televisainternacional.tv Televisa Internacional will attend the National Association of Television Program Executives (NATPE) Exhibition and Conference 2008, to be held Jan. 28 – 31 at the Mandalay … [Read more...] about Televisa Estudios to rebrand as Televisa Internacional
Tembusu invests in Singapore’s Infinite Frameworks
Singapore – Singapore-based media house Infinite Frameworks (IFW) has received investment from venture capital firm Tembusu Partners to expand from post-production services into executive production and distribution of content into mobile and IPTV services. Tembusu is a private equity fund targeting commitments of up to $S100 million ($US69.2 million) and will focus on producing investment performance with targeted gross compounded returns in excess of 25% p.a. The investment gives Tembusu … [Read more...] about Tembusu invests in Singapore’s Infinite Frameworks
ABC Now hailed as the first of its kind
Sydney – Public broadcaster ABC has launched ABC Now, hailed as the first desktop application of its kind in Australia – and possibly the world - allowing audiences to aggregate TV, radio and news content within a single player downloaded to their desktop. Audiences can watch and read the latest news headlines, listen live to local radio, Radio National, News Radio, Classic FM, triple j, dig and Radio Australia, and listen and download podcasts. Among the TV programs on tap are the … [Read more...] about ABC Now hailed as the first of its kind
ninemsn and BigPond unveil content agreement
Sydney- ninemsn and Telstra’s BigPond have reached a deal which will see BigPond music, movies and game downloads available through the ninemsn network. From early 2008, all music, movie and game download transactions from the ninemsn network will be made through BigPond. ninemsn CEO Tony Faure said the agreement brought together Australia’s No. 1 interactive media company and the country’s No. 1 provider of Window-based online downloads for the benefit of consumers. … [Read more...] about ninemsn and BigPond unveil content agreement
Joyce Yeung to join BBC Worldwide Global TV Sales as SVP Asia
BBC Worldwide has appointed Joyce Yeung to the newly created role of Senior Vice President, Global TV Sales, Asia, to lead the company’s content distribution activity across TV, DVD, digital platforms and licensing. Yeung will join BBC Worldwide in 2008. Based at BBC Worldwide’s Hong Kong office, Yeung will lead an overall sales team of 24 including the Tokyo sales force, supported by the Asian management comprising Katsuhiko Waza in Tokyo and Pierre Cheung, Linfield Ng, Maggie Wong … [Read more...] about Joyce Yeung to join BBC Worldwide Global TV Sales as SVP Asia
