StarHub is no stranger to competition, having been the new telco in town when it launched back in 2000. But this year’s challenge was a different one, as it geared up for the launch of a pay-TV service from arch-rival SingTel. Tham Loke Kheng, StarHub’s Senior Vice President of Content and Marketing outlines their marketing efforts Overview StarHub offers a full and diverse range of information, communications and entertainment services over its advanced fixed, cable, mobile and … [Read more...] about StarHub gets it together
Channel: Content
Asia Media Festival set for a big splash in 2007
Singapore – The Asia Media Festival 2007 (AMF 2007), the regional business platform for the media industry held from Nov. 14 – Dec. 4 in Singapore, is set to be bigger this year with a marked increase in participation as well as the debut of new events. Hosted by the Media Development Authority of Singapore and organized by Reed Exhibitions in collaboration with key industry partners, AMF 2007 is expecting 5,400 trade participants, a 16 percent increase from 2006, and new events … [Read more...] about Asia Media Festival set for a big splash in 2007
Discovery to launch PlanetGreen in Asia
Hong Kong – Discovery is set to launch PlanetGreen in Asia to coincide with the CASBAA Convention 2007 being held Oct 29 – Nov 2 at the Hong Kong Academy of Performing Arts. April 2007 saw Discovery Communications’ chief executive David Zaslav announce that Discovery Home Channel was to be rebranded as the foundation of Discovery PlanetGreen. The new global, cross-platform initiative includes a 24-hour television network dedicated solely to green lifestyle programming. The … [Read more...] about Discovery to launch PlanetGreen in Asia
KidsCo brings on board BBC Worldwide programming
Hong Kong – KidsCo, the global joint venture children’s TV channel owned by NBC Universal (NBCU), DIC Entertainment (DIC) and Corus Entertainment Inc.’s Nelvana Enterprises has inked a content deal to carry programming from BBC Worldwide. Airing from January 2008, KidsCo will feature BBC Worldwide’s series including S Club 7 in Miami & LA, Wallace and Gromit, Ace Lighting and Five Children & It. Rolling out in Asia from early 2008, KidsCo will be available in the … [Read more...] about KidsCo brings on board BBC Worldwide programming
Viva Laughlin crashes in Australia as FTA nets lose viewers
Sydney - The tactic of launching US shows in Australia virtually day-and-date with their premieres Stateside came badly unstuck last week as Viva Laughlin bowed on the Nine Network just as CBS canned the series after two episodes. The drama/musical, executive produced by Hugh Jackman’s Seed Productions, drew just 833,000 viewers in Australia, thrashed by Seven’s popular local drama series City Homicide, which arrested 1.57 million eyeballs. In times past, Nine would have waited to … [Read more...] about Viva Laughlin crashes in Australia as FTA nets lose viewers
Foxtel tunes up for American Idol
Sydney- Foxtel has snagged exclusive Australian broadcasting rights to American Idol from FremantleMedia, and the twice-weekly show will launch in mid-January on Fox8, aired within hours of its US premiere on Fox. Brian Walsh, Foxtel Executive Director Television and Marketing, said: “We are thrilled to add American Idol to FOX8’s dynamic 2008 schedule. What is most exciting for our subscribers is that American Idol will truly screen day and date. Australians will now be able to tune … [Read more...] about Foxtel tunes up for American Idol