High Definition is touted as the future of broadcasting, but if so, excepting Japan and Singapore, why has the rest of Asia been slow to adopt the format? Lack of satellite capacity and bandwith limits. Cable operators’ indecision on HD delivery. Expensive HD set-top boxes. The slow conversion from analogue to digital in some markets. Lack of sufficient content. Low consumer demand. Or all of the above? Theories abound among executives at various stages of the HD value chain, from creation … [Read more...] about Outlook for HD in Asia: currently cloudy with sunshine expected
Channel: Companies
BBC Worldwide secures first ever deal with Warner Video in China
Hong Kong – BBC Worldwide has just signed its first ever deal with Warner Video in China for pre-school fare Fimbles. To date, over 2.5million BBC Children's videos have been sold in China. The Warner Video deal coincides with the recent sale of Fimbles to Shanghai Media Group. SMG has taken all 200 episodes, which will start airing Saturday June 2, from Monday to Sunday at 4:30pm. Fimbles follows in the footsteps of Teletubbies and Charlie and Lola which have also been sold to the … [Read more...] about BBC Worldwide secures first ever deal with Warner Video in China
How to drive HDTV in Asia: collaborate and showcase
The development of High Definition Television (HDTV) has been a long and difficult journey. First developed in the 1960s in Japan by the Japan Broadcasting Corporation(NHK), the analogue MUSE HDTV system was trialed during the 1970s and 1980s. Despite significant interest, it was a media technology before its time with commercial development hindered by insufficient bandwidth in transmission systems, lack of HD compatible televisions and the shortage of compelling content. The start of … [Read more...] about How to drive HDTV in Asia: collaborate and showcase
Integrated advertising – solution or sellout?
In an age when ‘engagement’ is the buzzword, advertisers are seeking new ways to actively involve their audience with their products. So programmers are progressively turning to product placement and customized branded programming to build the ‘connect’ between brand and audience. News tends to be the most regulated when it comes to the integration of advertising, although many a news channels ad sales exec must privately wish this was not the case. Publicly, though, … [Read more...] about Integrated advertising – solution or sellout?
Malaysia TV flying high, but will new media take off?
Boosted by a robust economy, currently growing at about 5.5% per annum, the electronic media industries in Malaysia are thriving. Television is grabbing a larger slice of the advertising pie, at print’s expense. Media Prima Berhad (MPB), which owns all four private terrestrial channels, is healthily profitable. Dominant pay-TV platform Astro, enjoying upswings in subscriptions and revenues, is set for further expansion as it adds dozens of channels to its line-up. Media buyers are using a … [Read more...] about Malaysia TV flying high, but will new media take off?
MediaCorp restructures top management in Programming, Productions and Promotions across Channels 5, 8 and U
Singapore- Kenneth Liang has rejoined MediaCorp as Executive Vice President, TV Programming and Production, Channel 5 from 1 June 2007. Liang will oversee the full spectrum of Network Programming and Promotions (NPP5) as well as MediaCorp Studios’ Production functions for Channel 5 currently provided by its English Entertainment Productions (EEP). Concurrently, Chang Long Jong, Deputy CEO (Television) will head TV Programming and Productions for Channels 8 & U. This unit comprises Network … [Read more...] about MediaCorp restructures top management in Programming, Productions and Promotions across Channels 5, 8 and U