Beijing- A year out from the Beijing Olympics, a Games-related media-spending blitz is well and truly underway in China. Two of the biggest advertisers, Snickers and UPS, have launched their campaigns in traditional and online media. “In the last three months, the main Olympic sponsors and their active competitors spent over RMB7b (US$922 million) in measured media – more than any other quarter in our tracking” said Matt Brosenne, International Business Director, CSM Media … [Read more...] about Olympic sponsorship spending pole-vaults in China
Channel: Companies
Liza Newnham promoted as SVP / GM of English Language Channels, Star
Hong Kong- Star has promoted Liza Newnham as Senior Vice President / General Manager of English Language Channels, Star. In this newly created position, Newnham will manage the business operations of Star Movies and Star World and will work to strengthen the channel brands. Based in Hong Kong, Newnham reports to Laureen Ong, Chief Operating Officer of Star who stated that the company is working “aggressively” to bolster the channels’ foothold in the English language … [Read more...] about Liza Newnham promoted as SVP / GM of English Language Channels, Star
Sanjay Nazareli joins BBC’s Global News Division as Controller of Marketing, Communications & Audiences
London- Sanjay Nazerali will join BBC’s Global News Division in the newly created post of Controller of Marketing, Communications & Audiences from September. Nazerali will report to Richard Sambrook, Director of BBC Global News Nazerali will lead the MC&A teams at BBC World Service, BBC World television, BBC Monitoring and the BBC's international facing online news services. He will also oversee the building of a single brand platform across the Global News Division and the development of … [Read more...] about Sanjay Nazareli joins BBC’s Global News Division as Controller of Marketing, Communications & Audiences
Bennett Media Worldwide exports Bikini Destinations and other adventures
Los Angeles– Bennett Media Worldwide (BMW), the in-house distribution unit for the Bennett Group, closed licensing deals with 140 countries in July, including several with Asia Pacific broadcasters. Thailand's Shin Broadband Internet acquired satellite, HD and VOD rights for Bennett’s entire library of programming. Korea's TU Media secured DMB rights for Bikini Destinations, Beyond the List and Bikini Life Adventures. Foxtel Australia nabbed satellite rights to Bikini Destinations, … [Read more...] about Bennett Media Worldwide exports Bikini Destinations and other adventures
Seven Network grabs BBC documentaries
Sydney- BBC Worldwide’s Sydney office has licensed a package of factual programs to Australia's Seven Network, led by Fight for Life (6 x 50’), a BBC / Discovery Channel / DCTP production celebrating the body’s capacity to counter serious illness. Focusing on patients in the Emergency room, nanotechnology, electron microscopes and CGI enable viewers to see the internal landscape of the body under threat, from the trauma of birth to the recklessness of young adulthood and the … [Read more...] about Seven Network grabs BBC documentaries
New AXN-produced reality show Ultimate Escape to debut
Singapore/Hong Kong– New reality TV show Ultimate Escape will be making its debut on AXN as 4 couples with the “most compelling couple-histories” will be selected to go on a 3-day trip complete with challenges in destinations including Spain, Oman, Africa, Doha, Monaco, Sicily and Brazil. Couples will be provided with US$2000 for their shopping, a limousine ride to the airport, luxury accommodation, together with challenges including dune-buggy driving, white water rafting, … [Read more...] about New AXN-produced reality show Ultimate Escape to debut
