London - Endemol announced that its Asian operation has sold two game show formats to leading Indonesian broadcaster PT Indosiar Visual Mandiri (IVM). The 20 Little Piggy Banks will make its international debut in Asia when it launches in 2011 on IVM. IVM has also commissioned Endemol's Show Me What You've Got, which will broadcast early next year. The high-octane variety game show format has already proven to be a hit with Asian audiences, with two successful series broadcasting on VTV3 in … [Read more...] about Endemol Asia brings more entertainment formats to Indonesia
Channel: Broadcaster
China media advertising revenue forecast
Shanghai - MAGNAGLOBAL, a division of IPG's Mediabrands, is releasing an updated China Media Advertising Revenue Forecast. For 2011, ad revenues are expected to rise by 18.8% to 182 billion RMB, or approximately, 28.8 billion US dollars. This firmly places China as the world's third largest advertising market. This rapid pace of development will drive double digit growth in the media economy over the next five years. Marketers whose sales in their home countries are tepid will continue to look … [Read more...] about China media advertising revenue forecast
TVA Exclusive: Dancing With the Stars foxtrots to South Korea debut
South Korea is the latest country to licence the record-breaking TV format, Dancing with the Stars, from BBC Worldwide. This is BBC Worldwide’s first format sale to South Korea. The licensee is MBC Plus Media – a subsidiary of MBC – which operates multiple pay TV channels in Korea. The show is due to premiere on MBC Dramanet, the number-one rated cable channel in Korea, early next year. The sale continues a successful year for Dancing with the Stars in Asia, following the … [Read more...] about TVA Exclusive: Dancing With the Stars foxtrots to South Korea debut
Safety in numbers
The term co-production is by no means a new concept. For decades it was how filmmakers worked; pulling resources – for instance, one doing the production work, another doing post – to get a film from the can to the screen. Some of the earliest such productions were the classic Spaghetti Westerns from the 60s, usually produced and directed by Italians with backing from Spanish, French and in some cases German producers. The genre – although going stale by the late 70s – … [Read more...] about Safety in numbers
Freeform
Patrick Schult is responsible for Asian development for the global production company as well as rolling out established Fremantle formats such as Idol and Got Talent in the region. Previously, he was senior Vice President in Europe, looking after development and sales in France, Italy, Spain and Portugal. Schult has also worked at Pearson Television and Australia’s Grundy Entertainment. Television Asia Plus gets the low-down on how Fremantle has fared in this challenging but exciting year … [Read more...] about Freeform
Brand-new reality
Branded content made its foray into television during the U.S soap operas of the 1930s, but today it is much more sophisticated thanks to a rapidly shifting digital world, advertisers’ desire to engage with an increasingly fragmented audience and their enthusiasm for reality TV. While still highly effective, it is becoming barely enough these days to just air a television commercial (TVC) in the hope viewers see, and more importantly connect, with it. The rise of personal video recorders … [Read more...] about Brand-new reality