Hong Kong-Don't try to force feed advertising to consumers, especially youth. Look for ways to engage with consumers so they spend time with brands. Recruit people who can influence consumers. And spend more on online marketing. These were among the opinions voiced at a panel session on Communications in the Age of Digital Youth organized in Hong Kong last month by Carat Media Services. "You need to recruit influencers, people that will talk positively about your brand and spread that … [Read more...] about Marketers advise how to engage youths in digital era
none
Outlook positive but growth modest for IPTV in the region
Hong Kong - The perspective on IPTV's future in Asia remains positive, but growth will be modest under the entrenched cable and satellite competition. So says Ovum Analyst Kevin Lee, describing IPTV in Asia Pacific as "still in its infancy, as compared with the booming development in Europe." "As witnessed from its presence in eleven Asian countries, scales of IPTV roll-out remain relatively small. With the exception of Hong Kong being the most successful deployment to date, uptake is still … [Read more...] about Outlook positive but growth modest for IPTV in the region
Upgrade ‘apathy’ slowing digital TV pace
Digital TV reception will rise to 29% of TV homes in the Asia Pacific region by 2012 - up from just 6% in 2006. And the number of digital TV homes in Asia, now estimated at 36.4 million, is predicted to reach 180.8 million by 2012. Latest research from Informa Telecoms & Media shows China will overtake Japan as the biggest digital market this year and will account for 43.3% of the region's digital universe in 2012. But subscriber apathy toward upgrading from analogue to digital is still slowing … [Read more...] about Upgrade ‘apathy’ slowing digital TV pace
Zonemedia establishes new media division Zone 360 to offer content across multiple platforms
Cannes- Thematic broadcaster Zonemedia will launch a new media division, Zone 360, to offer business solutions across multiple platforms. The new division will create and provide content with distribution spanning TV, IPTV, interactive TV, PC, and mobile platforms. Content creation, advertising and sponsorship partnerships, PR and marketing will be integral functions of the creative division. Also coming under Zone 360 is Zone Mobile which was responsible for made for mobile horror series … [Read more...] about Zonemedia establishes new media division Zone 360 to offer content across multiple platforms
E! Networks licenses over 325 hours of programming in Asia Pacific
Cannes- E! Networks has announced licensed deals for the first quarter 2007 in Asia Pacific to total over 325 hours of entertainment and lifestyle-themed programming. Australia's XYZnetworks has licensed Versus' Holy @#%*! for Channel V, All-Star BBQ Showdown for its Food Channel and Style Network's Split Ends and Whose Wedding Is It Anyway? for Arena. Thailand's True Inside network acquired series Style Her Famous; Korea's XTM channel picked up season two of Girls … [Read more...] about E! Networks licenses over 325 hours of programming in Asia Pacific
KBS and NHK co-produce HD documentary Asian Door in Heaven
Cannes- KBS and Japanese pubcaster NHK are co-producing Asian Corridor in Heaven, an HD documentary on Caravan Road the ancient trade route for tea and horses. The deal was formalized on April 16 at MIPTV, for production of the 6 X 60min series which is expected to be completed by autumn of 2007. The documentary will be a foreign look into Caravan Road as a trade route for Chinese tea and Tibetan horses, and an intersection of culture, religion, language and people which is protected by … [Read more...] about KBS and NHK co-produce HD documentary Asian Door in Heaven
