Held 29 – 30 November 2010 at The Art House at Old Parliament in Singapore, the PromaxBDA Asia Awards is the Asian division of the world’s only competition recognizing excellence in marketing, design and creative content in the entertainment and information industry. With stiff competition from the great number of entries received each year, the PromaxBDA Asia Awards represent the industry standard for excellence. AXN, SPE Networks – Asia’s destination for action and … [Read more...] about SPE Networks – Asia Dazzles at PromaxBDA Asia Awards with 9 Honours
Gaming
Ben 10 Ultimate Alien Ranks Number One in Timeslot
HONG KONG (November 18, 2010) – The Cartoon Network has unleashed its biggest campaign ever - 10.10.10 - reaching more than 42 million kids on air, online and on the ground to celebrate the premiere of Ben 10 Ultimate Alien. The most auspicious date of the century, October 10 formed the ultimate backdrop for Cartoon Network’s premiere of the latest series, taking the #1 spot across all TV channels among kids in Cable/Satellite homes in Australia, India, Malaysia, Philippines and … [Read more...] about Ben 10 Ultimate Alien Ranks Number One in Timeslot
From X-Factor to Fear Factor, formats’ enduring feelgood factor
Judging from the take-up and renewals of format brands in the region, Asian broadcasters are relying on tested formats to attract audiences, and advertisers, in these trying economic times. ITV Studios recently announced the format co-production commission of ITV owned I’m a Celebrity… Get Me Out of Here! for Sony Entertainment Television in India. The news followed NBC’s premiere of the show USA on 1 June, which rated number 1 with all adults aged 18-34 and Sweden’s TV4 autumn … [Read more...] about From X-Factor to Fear Factor, formats’ enduring feelgood factor
PacMan packs a ratings punch
GMA-7’s delayed telecast of the IBO light-welterweight world title boxing match between home-grown hero Manny Pacquiao and Briton Ricky Hatton captured a staggering 41.9 percent of viewers in the Philippines. Rival network ABS-CBN counter-programmed with the Philippine TV premiere of Shake, Rattle & Roll 9 and One More Chance – which rated second and third with 19.4 percent and 18.7 percent, respectively. Gabriel Buluran, general manager of Taylor Nelson Sofres Philippines’ TAM … [Read more...] about PacMan packs a ratings punch
Sports for all
“We first acquired the NFL rights in 2008 and syndicated the live games to local sports platforms. Market feedback indicated that there was good demand for such programming, and we felt that the rights would be better utilized on a channel that was focused on American sports. At the same time, we realized that most North American sports content was available in High Definition format so we decided to launch the channel in HD as well as SD to deliver the best quality sporting experience to … [Read more...] about Sports for all
Eurosport eyes the yellow jersey in Asia
Eurosport in Asia-Pacific recently announced its acquisition of broadcast rights to a comprehensive range of cycling events, including the three major world tours – Tour de France, Giro d’Italia and Vuelta a España – and key races in the global professional cycling calendar. “These are multi-year deals, mostly exclusive, that will put Eurosport in the forefront of live sports television in this region,” said Arjan Hoekstra, managing director of Eurosport in … [Read more...] about Eurosport eyes the yellow jersey in Asia