Chinese television stations are gearing up for the 2008 Beijing Olympics with ad spend expected to soar for a Games being held on home soil. The International Olympic Council has already predicted broadcast revenues for the Beijing Olympiad to cash in at US$1.7 billion - 14% up on the Athens-held 2004 Games. Although the Chinese advertising market has grown ‘calmly’ at only 12% for the first 5 months of 2007, China-based CTR Market Research expects the market to experience a … [Read more...] about Going for Olympic gold
Content
Content conundrum in Asia: show some respect!
As multi-national media companies turn with increasing interest towards Asia for their next phase of growth the focus on intellectual property, its respect and protection gains ever more profile and importance. Yet for those of us who trade not in tangible goods or services but in creative ideas, concepts and formats, navigating the cultural landscape throws up many new and often unexpected challenges. … [Read more...] about Content conundrum in Asia: show some respect!
