Airin Zainul General Manager, Brand Management Group, 8TV Our viewers love all international shows, be it from Hollywood or the Asian region. At the same time, locally formatted shows of international franchises are also well received. However, nothing beats a homegrown programme with local relevance such as our Gol & Gincu, Sky (drama series), Ho Chak! (food magazine), Trippin’, Destinasi Bajet and Go Travel (travelogues). Ugly Betty and Princess Hours did well for syndicated programming … [Read more...] about Super-market sweep
Content
The truth is out there
Maybe it’s simply down to significant cross-promotion across myriad cable channels, but the boundaries of genre seem to be becomingincreasingly blurred. Trailers for shows about ‘survivors’ in the jungle, ghost-hunters and real pirates of the Caribbean seem more suitedto general-entertainment and movie channels than the pillar channels of the factual entertainment space. Shows about strange facts and occurrences almost beyond credibility, or the limits to which the human body … [Read more...] about The truth is out there
Going for Olympic gold
Chinese television stations are gearing up for the 2008 Beijing Olympics with ad spend expected to soar for a Games being held on home soil. The International Olympic Council has already predicted broadcast revenues for the Beijing Olympiad to cash in at US$1.7 billion - 14% up on the Athens-held 2004 Games. Although the Chinese advertising market has grown ‘calmly’ at only 12% for the first 5 months of 2007, China-based CTR Market Research expects the market to experience a … [Read more...] about Going for Olympic gold
Content conundrum in Asia: show some respect!
As multi-national media companies turn with increasing interest towards Asia for their next phase of growth the focus on intellectual property, its respect and protection gains ever more profile and importance. Yet for those of us who trade not in tangible goods or services but in creative ideas, concepts and formats, navigating the cultural landscape throws up many new and often unexpected challenges. … [Read more...] about Content conundrum in Asia: show some respect!