There are undoubtedly many TV viewers to whom names like Snow Patrol, The Fray and Jason Mraz might not ring any immediate bells. But their music might be far more recognizable to many as ‘that song from Grey’s Anatomy’ or ‘the Ugly Betty video’. Proving popular with viewers, and that most sought after of demographics the YouTube and i-Tunes generation, these hits are part of very specific music strategies on the part of the TV networks. “The on-air promotions … [Read more...] about Viewers tune-in to new music
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Strategic alliances abound in India
2008 has seen newly-signed strategic alliances between NBC Universal, Inc. (NBCU) and New Delhi Television Ltd (NDTV), and between Turner International and Alva Brothers. These follow similar deals over the last couple of years joining Walt Disney Television International with United Home Entertainment Ltd / UTV Software Communications; Sony Entertainment Television (SET) with Sri Adhikari Brothers Television Network; and Star Group with Balaji Telefilms Ltd. Majority of the deals have a similar … [Read more...] about Strategic alliances abound in India
MediaCorp to launch Vasantham and Central channels
Singapore – MediaCorp will launch dedicated TV channels, Vasantham in Indian languages and Central for children, making MediaCorp TV’s free-to-air offerings one of the largest in Asia. The new channels are being expanded from the current Vasantham Central and Kids Central segments on MediaCorp’s Arts Central channel. Targeting to serve the growing Indian community in Singapore, Vasantham, is slated to debut Q4, 2008 to provide family-focused entertainment including locally … [Read more...] about MediaCorp to launch Vasantham and Central channels
MediaCorp names Yip as COO of Vietnamese JV, Yong as EVP, sales and marketing
Singapore – MediaCorp has assigned its sales head, James Yip, to manage its Vietnamese TV joint venture, International Media Corporation (IMC) as chief operating officer, and has appointed Clifton Yong to replace him as executive vice president, sales and marketing, MediaCorp. Yip will take up his Vietnam posting at IMC from April 1, 2008, while Yong joins MediaCorp from March 10 to oversee the advertising business across TV, radio and print, with a focus on integrated media sales … [Read more...] about MediaCorp names Yip as COO of Vietnamese JV, Yong as EVP, sales and marketing
StarHub Digital Cable to launch TVBS-News channel
Singapore – Singapore’s cable TV operator StarHub is launching 24-hour Mandarin language news channel TVBS-News on StarHub Digital Cable’s Chinese Entertainment Basic Group at no extra charge on March 3, 2008. TVBS-News is the first Mandarin news channel to be available on the service’s basic tier. TVBS-News channel is based in Taiwan and offers current affairs programming and coverage on Taiwanese, regional and global news through its correspondents and partnerships with … [Read more...] about StarHub Digital Cable to launch TVBS-News channel
Eros International introduces ad-supported online movie streaming service
Mumbai – Eros International has launched an advertising-supported on-demand streaming movie streaming service to offer content online, free of charge to consumers. The service, accessible at http://ondemand.erosentertainment.com offers exclusive content from the Eros movie catalogue which consists of 1,300 titles, 5,000 music videos, behind the scenes, ‘making-of’ footage, as well as exclusive short movies and events. The video stream will include periodic advertisements in a … [Read more...] about Eros International introduces ad-supported online movie streaming service
