Universal City, California – Pauline Bohm has been promoted to senior vice president, marketing, NBC Universal (NBCU) International Television Distribution, and Rachel Mansson has been upped to vice president, marketing, for the division’s international new media unit. Based in Los Angeles, Bohm reports to Belinda Menendez, president, NBCU International TV Distribution, while Mansson is based in London and reports to Bohm. Bohm will develop and implement marketing strategies for NBCU … [Read more...] about NBCU Int’l TV Distribution ups Bohm as SVP, marketing, Mansson as VP, marketing, new media
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ABS and RRsat distributes Channel One Russia in Asia Pacific
Hong Kong - Asia Broadcast Satellite (ABS) and RRsat Global Communications Network Ltd. have partnered to distribute Channel One Russia on the Southern Ku-band beam of the ABS-1 satellite to reach Russian viewers in Asia. Available 24-hours, Channel One Russia provides Russian national television to showcase innovations and trends with a variety of genres including news, documentaries, films, series, entertainment, music and sports. Tom Choi, CEO of ABS said, “ABS-1’s extensive … [Read more...] about ABS and RRsat distributes Channel One Russia in Asia Pacific
Game-show’s new meaning
Gaming, be it online, via mobile, console, PC, handheld, or most any other platform, is a business that looks set to surge apace for some time to come. As that growth represents boundless opportunities to the games industry, an array of new and interesting propositions are also being presented to a TV industry constantly on the lookout for fresh concepts and content. The money-making potential for gaming is evident from market research data provided by Electronic Arts (EA). The games developer … [Read more...] about Game-show’s new meaning
Disney rings the bell for mobile
It's a December day in Loyang, and the rain is hitting the roof so hard the crew is worrying it will be audible on the recording. But the brightly-coloured set and cheery personalities of the young cast form a very welcome contrast to the monsoon raging outside. And the Singapore version of format As the Bell Rings is to be Disney Channel Southeast Asia’s first made-for-mobile production. A short-form, live action series, it launches March 2008 on StarHub’s Disney Mobile Xtra service … [Read more...] about Disney rings the bell for mobile
Local strategy – global business
Since their arrival in Asia over a decade ago, it’s no secret that international networks have been localizing feeds, channels and content to please affiliates, as well as to attract both viewers and advertising dollars. But one thing that became apparent was that even executives with a pan-regional marketing remit did not necessarily command a regional budget, and often needed to seek approval from in-market marketing heads to release country-specific funds. This made selling whole-region … [Read more...] about Local strategy – global business
India in focus
In the continued proliferation of new satellite TV channels and increasing competition from several other ‘screens’ be they Internet, mobile phones or outdoor, TV as a mass medium in India is being challenged to brace itself for future. The role of TV in the overall communication strategy remains as critical as ever before. Especially considering the fact India has 219million households with 112million TV homes (64million color TV homes and 68million homes have access to cable and … [Read more...] about India in focus