In the first part of this story, we explored what drives the demand for Chinese content in Asia. Continued investments in fresh genres and high-quality productions iQiyi, which not only streams a wide selection of Chinese content but also popular K-drama titles, sees an overlap in the K-drama audience that they’re able to pull them to Chinese drama. Kuek said, “I think we’re trying to make sure that we always try out different styles and genres. We want to break out beyond that group so … [Read more...] about Asia’s growing appetite for the C-drama wave (Part two)
Asia’s growing appetite for the C-drama wave
The demand for Chinese content is steadily growing across Southeast Asia. As Asian streaming platforms offer an array of high-quality productions of Chinese content, how will this demand shape up in the years to come? According to a recent study on Southeast Asia Online Video Consumer Insights & Analytics published by Media Partners Asia, the growth of streamers such as WeTV and iQiyi has strengthened Chinese content consumption in Indonesia, Philippines, Singapore, and Thailand, boosted … [Read more...] about Asia’s growing appetite for the C-drama wave
Netflix announces 4.4 million paid memberships in Q3
In its Q3 earnings, Netflix announced that it added 4.4 million paid memberships during the quarter, ahead of its 3.5 million guidance forecast, ending the quarter with 214 million paid memberships. For the second consecutive quarter, Netflix said the APAC region accounted for the most growth, contributing 2.2 million paid net adds. For its programming slate, Netflix’s strategy is to provide members with a wide variety of high-quality content that’s loved and watched in large numbers. Citing … [Read more...] about Netflix announces 4.4 million paid memberships in Q3
Asian Television Awards Alumni Spotlight: Jiang Ji-Zheng, Director of Photography, ‘Love and Destiny’
Innovation was at the helm of the 2019 Chinese drama Love and Destiny, a love story that tells the tale of the God of War Jiu Chen played by Chang Chen and a fairy maiden, Ling Xi played by Ni Ni. Bringing to life the historical drama through his skilful techniques in cinematography, Love and Destiny’s Director of Photography, Jiang Ji-Zheng wanted to create something new and different for the audience—resulting in a win for Best Cinematography at the 25th Asian Television … [Read more...] about Asian Television Awards Alumni Spotlight: Jiang Ji-Zheng, Director of Photography, ‘Love and Destiny’
iQiyi Original K-series ‘Jirisan’ set for global premiere on 23 October
iQiyi is all set for the global premiere of its newest Original K-series Jirisan on 23 October. The event kicked off with a highlight video of Jirisan, with the sneak preview showcasing the different seasons of Jirisan peak. The K-series follows a team of national park rangers who are responsible for the search and rescue on Jirisan. Experienced ranger (played by Gianna Jun) and rookie ranger (played by Ju Ji-hoon) are set to unravel the secrets of the peak. Present at the global press … [Read more...] about iQiyi Original K-series ‘Jirisan’ set for global premiere on 23 October
India’s top entertainment franchise Nickelodeon launches its 11th animated IP ‘Chikoo aur Bunty’
Nickelodeon is addressing the need for new characters and immersive stories with the launch of its 11th homegrown animated IP Chikoo aur Bunty, the upcoming animated series that touches on the sweet and sour relationship between siblings. Growing from strength to strength with a robust programming strategy, Nickelodeon has successfully identified white spaces and created path-breaking localized content appealing to children in India. With local home-grown Nicktoons such as Happy & Pinaki … [Read more...] about India’s top entertainment franchise Nickelodeon launches its 11th animated IP ‘Chikoo aur Bunty’
