Abu Dhabi – Abu Dhabi Media Company (ADMC) has partnered with Endemol Sport to launch new HD English Premier League (EPL) sports channels for its expanded Abu Dhabi Al Riyadiya portfolio. Endemol Sport will join forces with Endemol Middle East to support ADMC in the production of programming covering the EPL. These programmes will be produced at new state-of-the-art studios at ADMC and will be broadcast in HD, along with all 380 EPL matches, as part of next season’s subscription package. The first two new EPL channels will be broadcast in Arabic specifically targeting the local audiences across the region. Two English language channels are also being launched as part of the package. The main English channel will broadcast Premier League TV, the newly launched official 24/7 channel from the English Premier League, with match presentation from studios in London and additional programming including a mix of news, views and classic games from the EPL archives. More information on availability, packages, pricing and other partnerships will be released in due course. The EPL 2010/2011 season kicks off in mid-August 2010.