Singapore /Malaysia /Philippines – MTV reached over 575,000 more core young adult Southeast Asian cable viewers aged 15 to 34 in the first quarter of 2011 as compared to same period last year. The performance was driven by an increase of 101 percent in reach amongst Philippines viewers (CA 13-34). In the Philippines, the channel continued to maintain its ratings in the first quarter while competitors’ ratings decreased during this period. Average daily time spent on MTV experienced the biggest increase among competitors with viewers aged 13 to 34 years old spending 12 per cent more time watching the channel compared to the same quarter last year. Jersey Shore continues to gain popularity with the Philippines audience and is up 300 per cent in ratings from the previous quarter. Singapore viewers aged 15 to 34 spent 49 percent (+ 9.78mins) more time on the channel compared to the previous quarter. Top performing long-form programmes include original cable series The Hills, The City, Jersey Shore and Teen Mom. Long-form reality shows are also gaining traction amongst Malaysian cable viewers aged 15 to 34 with Disaster Date on March 24 topping the MTV top programmes chart for the first quarter with an average rating of 0.75. Top performing programmes comprise mainly of long-form formats such as Pimp My Ride, MTV Cribs, Plain Jane and My Super Sweet 16. Average daily time spent increased by 8 percent from the same quarter last year.