Paris – Banijay International has signed a deal with China’s first online TV portal, Qiyi , to produce its branded entertainment format Date My Car. The agreement will see the portal produce twenty half-hour episodes of the show for a sponsorship partner in the coming months. Qiyi’s version will be the second adaptation of the format, developed in-house by Banijay Creative Factory. This follows the show’s launch on automobile company Renault’s branded TV network, its broadcast via satellite platforms, as well as online at Renault.tv. In each episode of the show, a young woman must choose between four potential dates and while she can’t see them, she is able to make a decision based on the car they own, the only information she has of them.
Ad – Before Content
Related Articles
- ABP News Leads as India’s Most Viewed Hindi News Live Stream with 35.20 Million Unique Viewers
- Autentic launches YouTube channel Autentic Documentary
- Intinor debuts at Broadcast Asia
- DocuBay announces its latest original – 12 Digit Masterstroke – The Untold Story of Aadhar
- Limecraft Announces New Platform Update and Preview of MI at MPTS 2024
- CABSAT 2024 to highlight new advancements in media and satellite technology with Content Congress and SATExpo Summit