Singapore – The Asian Food Channel (AFC), Asia’s first 24-hour regional food and lifestyle channel, which is part of the Scripps Networks family of lifestyle networks, has announced the premiere of its first Chinese language production.
Happy Foodie New Year is co-sponsored by Bee Cheng Hiang Hup Chong Foodstuff Pte Ltd, ILC Trading Pte Ltd, Kim Hing Food Industries Pte Ltd and Tai Hua Food Industries Pte Ltd.
When asked about the premiere of Happy Foodie New Year, Cheah Chee Kong (CheeK), Head of Content, Creative and Marketing of Scripps Networks Interactive, Asia Pacific said: “Celebrating Chinese New Year is such a beloved and important family tradition in the Asian culture, and we at Scripps Networks are glad to be sharing this joyous season with our viewers through this brand new original production. Premiering our first original Chinese language series in Singapore is an important achievement for us and further exemplifies our commitment to producing quality localised content that is relevant and relatable to our viewers. We see this programme as a stepping stone that can open doors to many more exciting ideas and opportunities here in Singapore and Asia.”
Programme host, Cavin Soh (MediaCorp Artiste managed by Artiste Networks) said: “It was truly a great experience hosting AFC original production, Happy Foodie New Year. Chinese New Year is a magical time in Singapore and I always look forward to participating in its festivities and feasting on its traditional dishes. Filming this programme with AFC and its co-sponsors was an eye opening and rewarding experience for me. From meeting some of Singapore’s finest chef’s and learning how to make their personal Chinese New Year recipes, to exploring the history behind widely used Chinese New Year ingredients and how it is produced in Singapore, we took an in-depth look into this well loved holiday and what makes it such an important part of our lives. I look forward to sharing my experience with the AFC viewers and hope that they enjoyed watching the programme as much as I enjoyed filming it!”
