Joe Lynch has been appointed to the new role of Head of Research and Consumer Insights at BBC Worldwide ANZ, starting in August 2014.

Joe has 20 years’ experience in Brand Strategy and Consumer Insights working across Europe, Australia and most recently in North America. He has worked for leading global brands, such as Virgin, Nestle, Energizer and Pepsico, and local media brands ACP magazines and Channel Seven.

Joe has worked in a variety of roles, which includes servicing multiple international accounts at Millward Brown; heading up Qual for the North America region at Nunwood; specialising in media clients at The Leading Edge; and partnering with the founder of The Seed which he helped to grow two-fold in his first year.

In his new role at BBC Worldwide ANZ he will report to Melissa Madden, Director of Brands and Marketing, and will manage a team of two. Joe will also work closely with the BBC Worldwide global research and insight team.

Melissa Madden said: “Joe has a great passion for the consumer and will help to ensure that they are placed at the heart of everything BBC Worldwide does. He is an expert in qualitative research and will help to deliver valuable insights to enhance all areas of our business.”

Joe Lynch said: “I’ve always wanted to work for the BBC and I’m thrilled to have the opportunity to do this actually on the client side. This is a very exciting time for the brand globally and particularly in ANZ so I’m looking forward to working with the local and global teams.”