Armoza Formats announced the international release of 10Cash, marking the first time that the content creator and distributor has launched an application to the market. Produced by Israel’s largest online platform Walla!, 10Cash will this month make its debut on the app store in the Israeli market.

 

10Cash is the live trivia app that taps into the trend of event-content by bringing the most loved aspects of TV gameshows to any screen. Presented by a popular host twice-daily through live streaming, players of all ages can win instant cash prizes straight from their phones by answering 10 increasingly difficult trivia questions across a wide variety of topics. They will compete to win and prove they know it all by being the fastest to get all the answers right, in this fast-paced, no-elimination game show challenge.

 

Avi Alcalay, Editor in Chief at Walla! TV, “We are truly happy to introduce ‘10Cash’ to the market. We believe the game will be the most viral trivia format ever proposed for mass participation on the mobile screen.”

                                                                                                                                           

Avi Armoza, CEO of Armoza Formats, “Nowadays everyone is looking for ways to reach viewers wherever they are, and especially to reach the valuable “mobile-first” generation. ‘10Cash’ fills this need while also giving our clients new ways to monetize through strong advertising and sponsorship opportunities as well as the ability to expand their database.”