New York – A+E Networks has appointed Youngsun Soh as General Manager, A+E Networks Korea, it was announced by Edward Sabin, Executive Managing Director, International, A+E Networks. In her new role, Soh will be responsible for developing and delivering on the vision, strategy and business initiatives for A+E Networks in Korea, including building the A+E brands and audience, growing advertising sales and developing content investment plans that support those initiatives.

In addition, she will establish A+E Networks’ presence in the digital space through robust investment in technology and original content. Based in Seoul, Korea, Soh will report to A+E Networks General Manager, North Asia, Saugato Banerjee.

“We are thrilled to bring such a highly respected global executive as Youngsun Soh to our team in Korea,” said Sabin. “Her vast experience with global brands in broadcast and digital, together with her proven acumen for establishing meaningful partnerships in the technology sector, are certain to further our vision for growth throughout the Korean marketplace.”

Ms. Soh comes to A+E Networks from Twitter Korea, where she served as Market Director, responsible for all business development efforts and user growth in the Korean market. She joined Twitter from BBC Worldwide Channels Asia, where she served as Executive Director after working for BBC in London as Multiplatform and Portfolio Executive for Mobile. Prior to the BBC, Ms. Soh was Senior Commercial Officer of the UK Trade & Investment in Seoul responsible for all the UK-Korea bilateral collaborations in the IT sector for 10 years. Prior to BBC, she served as Science & Technology Officer at the British Embassy in Seoul.