Next month, CNN’s Road to ASEAN continues its journey to one of ASEAN’s smallest markets – Laos. CNN features an entertainment company that is growing across borders, and a homegrown coffee pioneer who is expanding throughout the region. With just seven million people, Laos is one of the smallest economies in Southeast Asia. What the country lacks in commercial and industrial might, it makes up for with its potential, especially when it comes to its growing middle class.

Thailand’s Major Cineplex Group sees its next door neighbour as a major business opportunity, opening what it says is Laos’ first multi-screen movie theatre, with plans in the works for two more by the end of next year. CNN examines Major’s strategy as it continues its expansion in Laos, and explores the challenges of growing an international business that is built around pop culture there.