New Delhi – Some preliminary discussions have been held between some television channels and Doordashan (DD) for sharing the feed for the 2008 Olympics in China, for which the public broadcaster has exclusive rights for India. Reports say the broadcaster has been informally approached by sports channels including ESPN and Zee Sports, but the contacts had been informal and no formal plea had been made so far. News channels, however, are yet to approach DD for the footage. Back in 2004, DD had initially quoted high figures to news channels for Olympic footage but later revised downward to $5000 for up to five hours of footage during the entire games; $4000 for five hours to 25 hours; and $3000 for more than 25 hours.
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