MIPTV, Cannes – The Media Development Authority of Singapore (MDA), Singapore’s Net Leader Holdings Private Limited (NL Holdings) and Chinabased Gobi Partners announced a joint call for proposals from Singapore producers in collaboration with Asian partners to co-produce original content for international distribution. The programmes will be acquired for broadcast on NL Holdings’ satellite TV channel, YR Asia Satellite TV, which NL Holdings owns and manages. The channel is currently available in Hong Kong, Taiwan and Malaysia with plans to expand its services to 15 countries, reaching out to 1.2 billion Mandarin-speaking people in China and the rest of Asia Pacific. Through the call, MDA, NL Holdings and Gobi Partners aim to support more than 600 hours of original content with public service values for Singapore and international markets. Lau Wai Kit, partner of Gobi Partners said, “Together with NL Holdings, we will be bringing in producers from China, Hong Kong SAR and other Asian countries to work with Singapore producers, creating an opportunity for them to exchange pointers. Through this, we can expect to see many new ideas that were never explored before. We are also in discussion with Jinyingma Movie and Television Production, AsiaPlus Satellite TV, Shanghai Cartoon, Digital Media Group, Prime Time Entertainment and Cloudpic to explore the possibilities of collaborating with Singapore producers.” Gobi Partners is a China-based specialist venture capital firm focusing on digital media and manages digital media funds targeted at private companies operating in China.