MIPTV, Cannes – TRACE and SPOREVER announced that they will set up a 50/50 joint venture – TRACE SPORTS. To be launched worldwide in Q1 2010, TRACE SPORTS is a linear channel and a multiplay content platform dedicated to sport celebrities. Under the scope of the agreement, TRACE will license the brand TRACE SPORTS and provide international distribution and marketing, satellite expertise, access to sport celebrities closely linked to the music business, and access to major brands and institutions in relation with the sport industry. SPOREVER is a leading new media company, providing the best in sports content for delivery over multiple digital platforms. “We have been thinking about expanding TRACE in the sport environment and this partnership with SPOREVER is a win/win combination to introduce TRACE in the sport business industry,” said Olivier Laouchez, TRACE’s co-founder, chairman & CEO.
Ad – Before Content
Related Articles
- ABP News Leads as India’s Most Viewed Hindi News Live Stream with 35.20 Million Unique Viewers
- Autentic launches YouTube channel Autentic Documentary
- Intinor debuts at Broadcast Asia
- DocuBay announces its latest original – 12 Digit Masterstroke – The Untold Story of Aadhar
- Limecraft Announces New Platform Update and Preview of MI at MPTS 2024
- CABSAT 2024 to highlight new advancements in media and satellite technology with Content Congress and SATExpo Summit