Singapore – M2B World Asia Pacific, Asia’s leading broadband entertainment provider, has entered into a strategic alliance with Beijing Baidu Netcom Science and Technology, the world’s leading Chinese language internet search provider. This partnership involves M2B making available a WOWtv site customized for China and streaming free legal video content from M2B’s infrastructure. Baidu, in turn, will drive internet traffic to the Chinese WOWtv site upon its launch. The Chinese WOWtv site (http://cn.wowtv.com) offers Baidu’s search engine users a range of free and legal online movies, TV series and variety shows via video-on-demand streaming. Users can look forward to watching WOWtv’s popular programs like travel series Estelle’s Paradise, fashion videos from Video Fashion Network, Thai movies and award-winning Chinese short films. All the content on the Chinese language site will be made available with Mandarin subtitles. The Chinese version of WOWtv was launched on 15 May 2009. M2B is in the process of integration with Baidu for generating traffic. M2B engineered Singapore’s first broadband TV service with an extensive premium content library in July 2006. To date, its US-listed parent company Amaru Inc. has invested more than US$20 million in building and developing M2B’s content library and broadband infrastructure in Singapore.