ITV Global, ITV Studios and Sony Entertainment Television announced the major primetime format co-production commission of ITV owned I’m a Celebrity… Get Me Out of Here! for Sony Entertainment Television in India. The 40 x 60 minute format commission will be co-produced by one of India’s largest production houses MidiTech, with ITV Studios’ owned Silverback Productions – Survivor season 2 (TV4), Come Dine With Me season 3 (TV4) and Stable Stars (YLE2). I’m a Celebrity… Get Me Out of Here! (India) will be filmed on location in Malaysia’s Taman Negara rainforest, infamous for its tropical wildlife and reputed to be the oldest jungle in the world. I’m a Celebrity… Get Me Out of Here! (India) will premiere July 2009 on Sony Entertainment Television and broadcast five nights a week in primetime. The series will reach an audience in excess of 60 million across India. Sony is set to announce the series presenters and celebrity line-up in June. James Ross, regional director at ITV Global Entertainment said, “We believe the India version will be a great pre-cursor to launching the format in other Asian countries, which is already creating strong interest from top broadcasters.”