Singapore – Hallmark Channel is the #1 Astro English Channel in Malaysia during The Biggest Loser Asia’s timeslot as of the latest episode broadcast on 2 February 2010. It propelled Hallmark Channel to top by a significant 135% lead ahead of the second highest English Astro channel for viewers Astro 6+. Hallmark Channel also ranked sixth during the same timeslot amongst all Astro channels (Source: AGB Nielsen Media Research, 2 February 2010, 9pm, Astro 6+). The Biggest Loser Asia is an unscripted television series where overweight contestants from all across Asia undergo physical and health makeovers. The contestant who loses the most weight by the end of competition will win US$100,000 and a car.
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