Even before its television premiere, ‘Family Full House with Rohit Sharma’ has emerged as a powerful brand magnet, attracting leading advertisers from across categories for its inaugural season on Sony Entertainment Television (SET).
Skoda, PhonePe and Google Search AI Mode have joined as Co-Presenting Sponsors, while Avaada, UltraTech Cement Ltd. and Fortune Refined Soyabean Oil have come on board as Co-Powered by Sponsors. Supersox and BHIM Payments App are the show’s Associate Sponsors.
Anticipation around the show has also translated into strong digital momentum, with glimpses of Rohit Sharma in his new avatar generating millions of impressions and engagements across social media ahead of the premiere.
The strength and diversity of the sponsor line-up reflect the wide commercial appeal of the new property. Bringing together Rohit Sharma’s extraordinary nationwide fandom, the enduring strength of family co-viewing and a format built around participation, humour and play-along moments, the show offers brands a distinctive opportunity to become part of a shared prime-time experience.
The show marks Rohit Sharma’s entertainment debut. The family game format will see families come together to compete through a mix of instinct and teamwork, creating an experience that is as engaging for viewers at home as it is for those in the studio.
For advertisers, the format opens up opportunities that go beyond conventional sponsorship visibility. Its games, conversations and family-led interactions allow brands to be integrated naturally into the content, while Rohit Sharma’s appeal across age groups gives the property the ability to connect with a broad spectrum of consumers.
With ‘Family Full House with Rohit Sharma’, Sony Entertainment Television continues to strengthen its non-fiction portfolio by creating differentiated entertainment properties that combine marquee talent, broad audience appeal and strong opportunities for meaningful brand participation.
