Leading distributor Warner Bros. International Television Production (WBITVP) has expanded its strategic partnership with Little Dot Studios, the social media agency, digital media network and multi-platform production company. The multi-year agreement builds on their existing agency relationship and further scales the distribution and monetisation of WBITVP’s entertainment and factual catalogue across global digital platforms.
As part of the expanded agreement, WBITVP will license over 4000 new hours of programming from its extensive library to drive its digital ambitions and support the continued growth of Little Dot Studios’ owned-and-operated digital broadcast network. This enhanced licensing remit doubles down on maximising the reach and value of WBITVP’s globally recognised brands across several key genres, including Reality, Dating, and Factual Entertainment. WBITVP’s premium titles will be published across Little Dot Studios’ genre-based YouTube channels, including First Comes Love, Real Stories, Absolute History, Only Human and Absolute Docs. Featured WBITVP titles integrated into the network include much-loved international hits such as First Dates, Who Do You Think You Are?, The Repair Shop, Supernanny and The Bachelor.
The partnership with Little Dot Studios continues to support WBITVP’s digital channel strategy, ad sales and digital copyright management across its YouTube and Facebook operations, driving growth through the launch of new full episode and hub channels and further strengthening WBITVP’s direct-to-consumer offering.
Andrew Zein, EVP, Creative Format Development & and Sales at Warner Bros. International Television Production, said, “We see digital platforms as a critical growth engine for our content, and this expanded partnership with Little Dot Studios enables us to further unlock the value of our catalogue. By combining our premium IP with Little Dot’s expertise in audience development and monetisation, we’re able to reach existing fans of our shows in new ways, as well as find new audiences, and continue to build a sustainable digital business around our industry-leading formats”.
Connie Hodson, Director of Content Acquisitions & Partnerships at Little Dot Studios, commented, “This expansion is an important step forward in our partnership with WBITVP. Through a joined-up, multi-platform approach, we’re able to grow audiences at scale while unlocking new revenue streams that support WBITVP’s wider digital growth ambitions.”
Little Dot Studios’ Digital Media Network is the UK’s second largest streamer by catalogue size*, licensing over 27,000 hours of hand-picked long-form content. It is currently home to over 135 actively managed digital broadcast channels, as well as a suite of seven FAST brands streaming across 130+ channels.
