Vizrt, the AI platform for visual storytelling, has announced the launch of its AI Keyer, expanding the possibilities and accessibility of virtual and extended reality (XR) scenarios.
The Vizrt AI Keyer enables background switching and augmented reality (AR) graphics insertion in every space, whether indoors or outdoors. The secure, proprietary solution is trained extensively on real-world footage across environments and lighting conditions to recognize human shapes as foregrounds, and separates backgrounds seamlessly, so talent can move around while being locked into the virtual scene.
“Creating XR environments typically demands large infrastructure investments and requires specialized skills for daily operations. The Vizrt AI Keyer removes all these constraints, so high-quality virtual scenes and AR graphics become a reality for live productions of every size,” says Edouard Griveaud, Senior Product Manager at Vizrt.
The Vizrt AI Keyer’s extensive capabilities bring AR into any environment, whether it’s inserting remote speakers into a global town hall environment, switching the visual location of a presenter in a news segment, or creating a completely virtual ad wall behind a player in a post-match interview.
Without needing green screens, complex lighting setups, and time-consuming chroma keying, production teams can find new ways of engaging audiences and maximizing sponsorship value from anywhere.
Introducing AI capabilities to simplify visual storytelling
For over a decade, Vizrt has embedded AI in features for many of its industry-leading solutions across sports, media and entertainment, enterprise, and content creation. Now, Vizrt is bringing AI to the forefront of its innovations, to support and improve live production workflows and democratize high-quality, complex media technology tools.
“AI is transforming the world, and the creative industries are no exception. At Vizrt, we have been on this journey for years, embedding intelligence into our solutions, empowering storytellers, and delivering real, measurable impact for our customers,” says Rohit Nagarajan, CEO of Vizrt. “That is not a vision for tomorrow. That is happening today. The Vizrt AI Keyer is the latest proof point of our relentless commitment to innovation. Putting breakthrough technology in the hands of every creative, at every level, everywhere in the world.”
From eliminating green screens to enabling intelligent, agent‑driven workflows across live production, Vizrt is redefining how stories are created, scaled, and experienced.
See it live at NAB! (Booth N2161)
At NAB, Vizrt will showcase its AI-native approach to revolutionizing viewer experiences and engagement. With dedicated spaces and immersive experience areas for sports, media and entertainment, and enterprise, Vizrt experts will discuss how diverse outcomes can be achieved with the right partner and solutions.
