ReelShort, the world’s leading vertical short-drama platform, has officially launched in Southeast Asia through a landmark partnership with AIS, Thailand’s largest and most advanced 5G network provider. The collaboration marks ReelShort’s first telco alliance in the region and positions Thailand as the strategic launchpad for its wider Southeast Asia expansion.
At the heart of the partnership is the launch of the “5G ReelShort” add-on package, a category-defining “data + content” bundle that combines ReelShort’s premium content with AIS 5G high-speed connectivity. For just 39 THB per month (down from the standard 599 THB), AIS customers, across both prepaid and postpaid, can access:
- VIP access to ReelShort’s full content library
- Unlimited viewing with no ads
- Daily new episodes and Originals
- Seamless AIS 5G connectivity
ReelShort arrives in Thailand with one of the most extensive vertical short-drama libraries in the market, featuring nearly 3,000 titles spanning hit genres including romance, CEO dramas, Chinese series, and high-intensity plot-twist storytelling. Popular Hollywood-produced hit series such as Bound By Honor (373 million views), True Heiress vs. Fake Queen Bee (435 million views), and Move Aside! I’m the Final Boss (311 million views) further highlights the platform’s global appeal. Thai audiences can already enjoy close to 300 fully dubbed titles and more than 1,000 with Thai subtitles, with new episodes released daily.
Purpose-built for the mobile generation, ReelShort delivers bite-sized, addictive storytelling designed for anytime, anywhere viewing, from commutes to coffee breaks and late-night scrolling.
Together, AIS and ReelShort are setting a new benchmark for how content and connectivity come together, redefining entertainment consumption in one of the world’s most dynamic mobile-first regions.
A Power Move in Southeast Asia’s Fast-Growing Short-Form Market
“Southeast Asia is one of the most exciting and competitive mobile entertainment markets globally,” said Mr. Joey Jia, CEO of Crazy Maple Studio which owns ReelShort. “Launching with a true industry powerhouse like AIS allows us to bring premium, mobile-first storytelling to millions of Thai consumers. Thailand is just the beginning of ReelShort’s much broader regional expansion strategy.”
ReelShort’s parent company, Crazy Maple Studio, is headquartered in Silicon Valley, with ReelShort’s high-quality productions created in the United States for a global audience. Blending Hollywood-style storytelling with a mobile-first viewing experience, the platform delivers premium, binge-worthy content tailored for today’s digital consumers.
AIS Reinforces Leadership in Digital Entertainment Ecosystems
For AIS, the partnership underscores its ambition to go beyond connectivity and establish its position as the number one choice for fans of digital-era series.
Mr. Lertchai Kodsup, Chief Mobile Business Officer of AIS said, “This partnership with ReelShort reflects AIS’s commitment to building a seamless Digital Ecosystem that integrates both network and content. We believe that a great digital experience today is not only about high-quality internet connectivity, but also about access to content that truly matches customers’ lifestyles. ReelShort is a global leader in the vertical short-drama market, with strong expertise in mobile-first content. Its extensive library includes more than 2,700 vertical series, available with both Thai subtitles and Thai dubbing, along with continuously updated new series and daily content releases. This collaboration enables AIS customers to conveniently access world-class content in a comprehensive and cost-effective way, aligned with modern lifestyles that demand fast, easy-to-watch entertainment anytime, anywhere.”
Scaling with Impact: ReelShort’s Biggest Regional Push Yet
To support the launch, AIS and ReelShort will roll out a two-month nationwide campaign, the largest integrated marketing push ReelShort has executed in Southeast Asia to date. The campaign will span digital activations, influencer collaborations, co-branded advertising, and retail promotions, driving mass awareness and adoption across Thailand.
Redefining Entertainment for the Mobile Generation
More than just a content launch, the AIS–ReelShort partnership represents a new blueprint for telco-content collaboration in Southeast Asia, combining high-speed infrastructure with compelling, mobile-native storytelling.
As vertical short dramas continue to surge globally, this alliance positions both companies at the forefront of a rapidly evolving entertainment landscape, one built for speed, accessibility, and the mobile generation.
The collaboration between AIS and ReelShort represents more than just the release of a new package. It demonstrates AIS’s aim to improve its digital content ecosystem by connecting intelligent network infrastructure with global entertainment platforms, resulting in accessible, smooth, and high-quality entertainment experiences for every moment of modern life.
The collaboration between AIS and ReelShort represents more than just the release of a new package. It also marks the first deal brokered by AR Asia Productions since its appointment as the exclusive distribution representative for ReelShort, highlighting AR’s growing role in driving the platform’s regional expansion. Together, the partnership demonstrates AIS’s aim to improve its digital content ecosystem by connecting intelligent network infrastructure with global entertainment platforms, resulting in accessible, smooth, and high-quality entertainment experiences for every moment of modern life.
