The Voice, the world’s most successful singing competition format, is launching its first Pakistani edition, The Voice Pakistan. Produced by Contenue, The Voice Pakistan will broadcast in 2026.

 

Usman Malik, Founder & CEO of Contenue, said: “Pakistan has always been a land of music – where voices echo through culture, history, and spirit. With The Voice Pakistan, we are not only creating a stage for undiscovered singers but also opening the door for Pakistani music to resonate globally. This is not just a show; it is a movement to amplify Pakistan’s voice to the world.”

 

Tom Clark, EVP Global Sales & Commercial Strategy, Global Partnerships at ITV Studios, added: “The success of The Voice across Asia shows how the format connects deeply with audiences everywhere. We’re proud to now bring Pakistan into this growing community of countries that celebrate music and discover new talent.”

 

The Voice: most commissioned and returnable format

The Voice and its spin offs, have been commissioned by over 150 countries and set global records. According to GlobalData’s Trends in Unscripted Formats 2025 report, The Voice is the most commissioned format worldwide since 2020, with over 100 series produced in five years. It was also recognized by K7’s Tracking the Giants 2024/2025 as the biggest entertainment show globally, with the most returnable versions of any format.

More Voice news from the region

• Nepal: ITV Studios and Himalaya TV have renewed The Voice and The Voice Kids following many years of highly rated runs and a successful partnership. The new seasons will build on Nepal’s growing success as a key territory of The Voice in South Asia.

• Mongolia: Following an award-winning debut, Mongol TV renews The Voice Kids for a second season. The format continues to nurture young talent and has been recognised internationally as the Best Adaptation of an Existing Format.

The deals were brokered by Ayesha Surty, Head of Brand Partnerships Asia, ITV Studios.