Localization studio DubHub has announced its collaboration with GoQuest Media to bring the Turkish hit drama Kuma – The Other Wife to global audiences through state-of-the-art AI dubbing technology. The series is now launching in French and Italian on YouTube, opening new markets and monetization opportunities.
A co-production between GoQuest Media and VIP2000, Kuma – The Other Wife has been produced by Stellar Yapim.
Kuma – The Other Wife has been a breakout success, becoming one of the most watched dramas on Kanal 7 in Turkey this summer and is already licensed to more than 15 international territories and more deals are in the pipeline.
Through this partnership, DubHub’s specialist production team in Istanbul has created French and Italian versions of the series using its proprietary AI-powered dubbing process, which combines advanced machine learning with human expertise in language adaptation, voice casting, and sound engineering.
“Turkish drama has enormous global potential when made available in multiple languages, especially on platforms like YouTube,” said Fredrik af Malmborg, Co-Founder of Dubhub. “Top Turkish series can attract up to 10 million subscribers in their original versions, and by offering localized versions, we can multiply both reach and revenue by three to four times.”
“YouTube is the modern town square for family entertainment,” said Jimmy George, Co-Founder – GoQuest Media. “Teaming up with DubHub allows us to localize premium content like Kuma into multiple languages. This enables us to reach new audiences across Europe and beyond, while ensuring we can scale our delivery and maintain the authenticity audiences expect.”
DubHub’s hybrid approach ensures that while AI accelerates scale and efficiency, human specialists preserve the emotion and authenticity of the original performances — maintaining the quality international viewers expect.
The Kuma project was developed in close collaboration with GoQuest’s team, which also co-invested in the original series. Together, the companies are aiming to maximize the global appeal of Turkish dramas by making them accessible in multiple languages and tapping into the growing demand for international content on digital platforms.
