All3Media International is promoting Jennifer Askin – currently Senior Vice President, North America – to Executive Vice President, Americas, it announced, as Sally Habbershaw departs to relocate to the UK.
As EVP, Americas, Askin will be responsible for managing the New York-based Americas team of All3Media International, maximising exploitation of the UK distributor’s multi-genre portfolio across the region.
Askin joined All3Media International in 2021 as SVP, North America and has been managing sales across the US and Canada. During this time, she has brokered numerous major deals including the management of long-running brands such as Midsomer Murders, Brokenwood Mysteries and Doc Martin with Acorn TV, deals with Britbox across drama such as Trigger Point and factual entertainment hits including Race Across the World and premium factual pre-sales for acclaimed natural history producer Silverback’s Parenthood to PBS for its Nature strand, produced by WNET. In Canada, Askin worked with Bell Media to successfully launch global format success The Traitors, brokering an innovative deal for a dual language local production deal and as well as selling a record number of the hit show’s international editions.
A highly experienced senior content distribution executive, Askin’s other positions in the industry include senior roles at Kew Media Distribution, Alfred Haber Distribution, and 4Kids Entertainment. Prior to working in distribution, Jennifer worked in network and cable news, with positions at ABC News, NBC News and MSNBC in New York and London.
The New York office will also see the arrival of Whitney Muroff as Vice President, North America. Most recently at Warner Brothers Discovery, working across content acquisitions and special projects for Discovery+ and Max, she was also Senior Director, Global Content Acquisitions & Co-Productions at Filmrise. Muroff previously was Manager of Content Sales and Distribution for BBC Studios in New York.
Muroff will bring her broad experience and deep knowledge of the US market across both sales and acquisitions, as well as her considerable co-production experience, to the Americas team.
All3Media International is also pleased to announce that Cristina Smith is being promoted to Manager, Sales and Commercial Strategy, North America, having joined the Americas team in 2022.
Louise Pedersen, CEO at All3Media International, commented, “Jen has already been a huge asset to the team since joining in 2021, significantly expanding our North American business, so we’re delighted to recognise her talent and contribution with this promotion. With her extensive knowledge of the US market, as well as her varied experience, strong strategic skills and well-established client relationships, Jen is the ideal executive to lead our team in this dynamic and fast-changing territory. We would like to thank Sally Habbershaw for her contribution to the company and wish her every success.”
Askin added, “I’m excited and honored to move into this key leadership position and take on an expanded role at All3Media International. Across the Americas, there continues to be strong demand for premium international content. With our award-winning multi-genre portfolio and partnerships with some of the industry’s best creative talent, we’re in the perfect position to maximise the potential of this key market, via both distribution and co-production.”
With respect to the updates to the Americas team, Askin commented, “With her multi-faceted experience, Whitney is a very welcome addition to our team, and I have no doubt she’ll make a meaningful impact immediately. I’d also like to congratulate Cristina on her promotion. She has a proven track record of success, and I look forward to seeing her thrive in her expanded sales role.”
