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Proximus Media House selects SubtitleNEXT for unmatched AI-powered translation

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Proximus Media House selects SubtitleNEXT for unmatched AI-powered translation

July 25, 2025 by TVA Editor

European technology developer Profuz Digital has confirmed that Proximus Media House has selected the SubtitleNEXT subtitling software platform.

Proximus Media House (PMH) is a Belgian media powerhouse that delivers cutting-edge bilingual content for Proximus’ platforms and channels, including On Demand and Live Sports broadcasting productions such as the UEFA Champions League football in Belgium and is the service provider for all Belgium football to a multitude of distribution companies in Dutch and French, involving multiple playout channels.

The SubtitleNEXT platform has already been embraced by a growing number of broadcast and film industry professionals across the globe. Profuz Digital’s range of solutions include media asset management system Profuz LAPIS and with SubtitleNEXT, manage subtitles, dubbing and localisation services for media content including coordination of teams of translators, subtitlers, AV professionals, creative freelancers, while providing users with powerful toolsets in a secure workspace environment.

Constantly working on ways of enriching customer experience and improving workflows to keep ahead of the game, Media Operation Team Leader Paul Briat at PMH outlines,  “At Proximus Media House, we are dedicated to delivering high-quality content across our live TV channels, Pickx+ and Pickx+ Sport, as well as through our extensive On Demand catalogue.

Our subtitling team plays a crucial role in this mission by crafting and adapting subtitles for the movies and series featured on Pickx+ and available On Demand. Their work ensures accessibility and enhances the viewing experience for all audiences.

We chose SubtitleNEXT for its rich feature set and modular design. Its flexibility allows each subtitler to personalize the interface to suit their workflow. Additionally, the integration of AI-powered translation and transcription tools significantly streamlines the subtitling process, enabling our team to work more efficiently and effectively.”

Profuz Digital’s CEO Ivanka Vassileva notes, “We are extremely proud that Proximus Media House has invested in  SubtitleNEXT. The industry as a whole, needs to innovate with new technological solutions, and PMH already leads the way. As the demand for captivating viewing experiences rise, PMH thrives on keeping up with the pace of technology. SubtitleNEXT brings innovation that enables efficiency, versatility and a user friendly interface to operators.  We are looking forward to supporting PMH for the long term with ongoing advancements.”

As PMH supports and meets the rise in demand for content, they need to rely on a dynamic system that delivers powerful, flexible, and future-ready subtitling workflows that can fit into their strategy. SubtitleNEXT’s development team always steps up to the plate, demonstrating passion for innovation with exciting new features and capabilities that will support continued growth. The exciting release of SubtitleNEXT’s latest version 5.16 will be demonstrated at IBC this year on Profuz Digital stand 8.A88 which will further optimise PMH’s subtitling capabilities ahead of major broadcast and live sports broadcasting productions.

Other Topics: AI, AI-powered translation, Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, companies, Content, Content Distribution, content news, distribution, entertainment news, format licensing, format sales, Ivanka Vassileva, k-drama news, media news, OTT news, pay-tv news, people and appointments, Platforms, Profuz Digital, Proximus Media House, SubtitleNEXT, Technology, Translation

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Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.

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