beIN SPORTS and Bundesliga International have agreed a new exclusive agreement to broadcast the German Bundesliga in France until the end of the 2028-2029 season.
The partnership will bring the best of Football As It’s Meant To Be to French fans for four more years, extending the collaboration between the Bundesliga and beIN, which has broadcast German league football since 2012.
Fans can follow the performances of some of France’s top players, including Michael Olise, who was Rookie of the Season after his displays for FC Bayern München.
“beIN SPORTS has a strong international presence and we’re proud to work with a long-term partner in an ever-evolving market,” said Peer Naubert, Managing Director and Chief Marketing Officer of Bundesliga International.
“The number of Bundesliga fans in France has boomed in the last two seasons off the back of performances by our Les Bleus stars, like Olise and Kingsley Coman.
“We’re grateful to beIN for helping to spread the word about Football As It’s Meant to Be in France, which included promotional initiatives such as sending fans over to Germany for weekends packed with Bundesliga action.”
Every weekend, beIN’s EUROPE ARENA show will highlight the talking points from each round of the German championship.
