Leading independent distributor All3Media International has announced new milestones for IDTV’s global format phenomenon The Traitors.
- 30 territories have commissioned local format versions (including newly announced deals in Ukraine and Mongolia)
- Over 35 adaptations have been commissioned*
- Over 50 territories have broadcast episodes of The Traitors via tape sales e.g. the UK has also acquired the Australian, New Zealand and USA editions
In Mongolia, The Traitors has been acquired by Hulegu Distribution for production by and broadcast on leading free TV EduTV, IPTV Univision and OTT LookTv. The Mongolian version marks The Traitors second commission in Asia, with an Indian adaptation set to launch on Prime Video.
Sabrina Duguet, EVP APAC commented “We are thrilled that Hulegu Distribution is taking The Traitors to Mongolia. As one of our most popular international shows, we are delighted to see the format continuing to travel across Asia. With a successful collaboration already in place for the Indian version with Prime Video and BBC Studios, we are confident this Mongolian adaptation of The Traitors will welcome a new faithful audience as we expand our partnerships across Asia.”
Since its debut on RTL 4 in the Netherlands in 2021, IDTV’s psychological reality competition has followed a remarkable trajectory, evolving into a global phenomenon. With its addictive gameplay—driven by treachery, deceit and betrayal—the show has captivated audiences worldwide, leading to adaptations across Europe, North America, Asia, Africa, Australia and New Zealand, with multiple returning series and companion shows also commissioned.
The Traitors tape sales also demonstrate the brand’s international appeal with numerous versions acquired across six continents. Tape sales include Australia, USA, UK and Canada acquiring the Asian Academy Creative Award-winning New Zealand version (produced by South Pacific Pictures).
The Traitors (Dutch title: De Verraders) was created and developed by IDTV in cooperation with RTL Creative Unit.
