Global film and TV studio FIFTH SEASON is continuing to strengthen its footprint in Canada with the signing of new licensing deals across its slate of premium scripted and unscripted content. Additionally, the company has appointed former Wattpad Studios executive Muriel Rosilio to the newly created role of Director of Sales for Canada. Rosilio is responsible for monetizing FIFTH SEASON’s content rights across all media and languages throughout Canada. Rosilio reports into Travis Webb, SVP Sales, Americas.
FIFTH SEASON has secured a new multi-title deal with Corus, which includes “Morimoto’s Sushi Master” with Iron Chef legend Masaharu Morimoto and Jessica Alba and Lizzy Mathis’ “Honest Renovations”, alongside “Stacey Solomon’s Renovation Rescue” and “Katherine Ryan: Parental Guidance”. Additionally, FIFTH SEASON has inked a further multi-title deal with Paramount+ (Canada) including Lightbox’s new docuseries “Marilyn Manson: Unmasked” and the feature documentary “Michael Johnson Super Man”, and Hollywood Suite has licensed seasons one and two of the acclaimed Irish crime drama “Kin”, starring Charlie Cox (“Daredevil”) and Clare Dunne (Herself).
Travis Webb said, “Canada is an important growth area for us and a market where we already have deep roots and key partnerships, so it’s fantastic to be broadening the range of leading local players we’re collaborating with. Furthermore, having Muriel join our team gives us a strong local presence and leader. With her strategic mindset, deep relationships, and wealth of market knowledge, we know she will add significant value to our business across both English and French-speaking Canada.”
Muriel Rosilio is a bilingual professional who brings over 20 years of experience in global business development, content monetisation, and strategic partnerships. As Vice President of Global Business Development at Wattpad WEBTOON Studios, she played a key role in the studio’s international expansion by securing first-look deals with studios including Zeta Studios, Mediawan, and Bavaria Fiction, alongside partnerships with Canadian entities such as CBC GEM and Junction Hammer.
Previously, Muriel founded Farrago Media, where she helped YouTube creators establish sustainable revenue streams and held Canadian distribution rights to series including Goosebumps and The Saddle Club (Protocol Entertainment). Earlier in her career, she served as Vice President of Sales and Acquisitions at Filmoption International, a leading distributor of non-scripted content, where she successfully grew their Toronto office into a major profit centre.
