AXN Asia, a leading English-language general entertainment channel owned by KC Global Media has announced its strategic partnership with Tourism Malaysia to present ‘Unfading Memoirs’, an exhilarating exploration production showcasing Malaysia’s rich cultural tapestry and breathtaking landscapes. Premiering on AXN’s channel in July 2024 across Asia, this exotic production offers viewers a fresh perspective on the beauty of Malaysia through the lens of entertainment.

This pioneering collaboration between AXN Asia and Tourism Malaysia represents a multi-dimensional fusion of travel and entertainment. Launched across television and social media platforms, ‘Unfading Memoirs’ features beautifully curated experiences from different travellers’ perspectives, and aims to inspire audiences to advocate these extraordinary destinations. Through a series of user-generated content initiatives, viewers will be empowered to share their own travel experiences, further enriching the narrative of the unique destinations while having the opportunity to win exclusive trips.

George Chien, Co-founder, CEO, and President of KC Global Media expressed his enthusiasm for the partnership, stating, “Partnering with Tourism Malaysia for ‘Unfading Memoirs’ is an honour for AXN Asia. Our commitment to promoting travel and adventure is deeply ingrained in our ethos, and this collaboration perfectly aligns with our mission to inspire wanderlust and cultural exploration – exemplifying our dedication to producing meaningful and engaging content that resonates with viewers across the region. We are excited to embark on this journey with Tourism Malaysia and look forward to creating more impactful projects together in the future.”

‘Unfading Memoirs’ serves as a testament to the beauty of travel, inviting viewers on a captivating journey through Malaysia’s culinary delights, cultural heritage, and outdoor adventures. Hosted by renowned personalities and avid travellers, Justin Bratton and Selina Lo, alongside the charismatic food and travel enthusiast Erwan Heussaff, the mini-series promises an immersive and unforgettable exploration of Kuala Lumpur, Penang, Sabah and Sarawak. This travelogue seamlessly encapsulates the essence of these destinations, transcending conventional digital content by weaving together a diverse array of experiences into the ultimate travel compendium. Through the hosts’ uniquely AXN-inspired narratives, the series brings these locales vividly to life, offering a dynamic and accessible guide to exploration right at your fingertips.

Mr. Manoharan Periasamy the Director General of Tourism Malaysia echoed, “Malaysia is a treasure trove of cultural diversity, natural beauty, and captivating experiences – for which we’re eager to showcase Malaysia’s unique charm to a wider audience, inviting travellers from around the globe to discover the wonders of our country. Together with AXN Asia, we’re committed to positioning Malaysia as a top travel destination, sharing the essence of Malaysia with the world and fostering meaningful connections through travel.”