OUTtv, the world’s leading LGBTQ+ streaming service from OUT Media Group (OMG), is rebranding its UK and Ireland streaming service Froot.tv to OUTflix and launching a Direct-to-Consumer app offering for OUTflix across the region. In addition, OUTflix has launched across the Nordics through a deal with Allente which covers Sweden, Norway, Denmark and Finland.

Since launching in the UK in 2020 as a DTC offering, the service has grown its partnerships to include OUTtv Proud, a FAST channel now available via Channelbox on Freeview, Plex and Netgem.

OUTflix is also a commissioner of original UK content, recently greenlighting queer comedy series Stand Up Specials London (5 x 45’), featuring sets from emerging comedians including James Barr, Heleana Blackwell, David Ian, Kat Nip and Vix Leyton. Additional UK original content on the service includes “Live at the Queer Comedy Club”, and a series of short films from The Iris Prize festival selected titles. In addition, two projects developed through the documentary film financing fund for emerging British LGBTQ+ filmmakers that OUTtv funds alongside The Iris Prize and Aberystwth University are hosted on OUTflix: Somina Fombo’s Some Girls Hate Dresses, which follows the lives of Black British tomboys from the 1990s, and the forthcoming Bender Defenders from director Ira Putilova, highlighting five queer, non-binary and transgender people at a queer Muay Thai club in East London talking about friendship, love, intimacy, queerness, London and bodies.

Brad Danks, CEO of OMG and OUTtv, said: “OUTtv has always been a trailblazing platform, recognizing that queer audiences and allies are a significant segment of the viewer population and offering them both original and acquired content – ranging from overlooked stories from the past like Some Girls Hate Dresses, to bubbly and authentic dating series like Stormy Daniels-fronted “For the Love of DILFS”. We are unifying the brand as we expand across Europe and beyond, so we’re thrilled to be launching OUTflix alongside our partnership with Allente across the Nordics – and look forward to many more viewers discovering the treasure trove of LGBTQI+ content we continue to grow.”