The launch of ‘Qayaamat Se Qayaamat Tak’ marks a new move for BBC Studios’ Global Entertainment business into continuing drama internationally – an area already established as a huge area of specialism for the BBC in the UK.

Set in the picturesque locations of Ujjain and produced by BBC Studios Productions India, ‘Qayaamat Se Qayaamat Tak’ premieres today, the 29th January 2024, and will air every Monday-Friday at 10:30 pm on COLORS.

‘Qayaamat Se Qayaamat Tak’ is an eternal love saga that shatters the boundaries of societal norms, time, and even death itself. The show draws inspiration from true events of reincarnation and is based on the successful novel, ‘November Rain’ written by Mrinal and Abhigyan Jha. Starring actors Karamm Rajpal and Trupti Mishra in lead roles, the show chronicles the immortal love story of Rajneesh, a city-bred medical student, and Poornima, a resilient village girl; they fall for each other and unite with an eternal promise to stay together forever. Will Rajneesh and Poornima’s love triumph against the odds?

Sameer Gogate, General Manager of BBC Studios India, comments, “Our latest offering, ‘Qayaamat Se Qayaamat Tak,’ signifies an exciting chapter for BBC Studios Productions India, contributing to our collection of premium scripted dramas and breaking in to continuing drama. With this collaboration with Mrinal, we are delighted to be back on COLORS with this romantic thriller, blended with mystery, and to be taking it to a wider audience.”

Producer and writer Mrinal Jha says of the drama, “It is often said that there are very few wholly original stories, and, well, this one, Qayaamat Se Qayaamat Tak, is the mother of them all. Once we had experienced the events, my husband Abhigyan Jha and I were compelled to write it, and I’m

thrilled to see the unusual story come alive on screen! It’s fantastic to see writers, directors, and actors team up to bring the themes of rebirth, destiny, and timeless love to life in a visually stunning way. Here’s hoping the viewers will enjoy watching the show as much as we enjoyed crafting it!”

BBC Studios’ Global Entertainment business produces and licences premium quality scripted and unscripted programmes across multiple genres for global audiences. ‘Qayaamat Se Qayaamat Tak’ builds on drama originals ‘School of Lies’ for Disney+ Hotstar and ‘Expressway Ishk’ for Amazon Mini TV, recently produced by BBC Studios Productions India alongside established formats produced for the local market that include ‘Jhalak Dikhla Jaa’ (Dancing with the Stars) currently broadcasting on COLORS and ‘Broken News’ (Press) for Zee TV, with Season 2 in production.