Tale of the Nine Tailed 1938, planned and produced by the premium storytelling company Studio Dragon, has ranked in the TOP10 list in 19 countries just 2 weeks after its first release, capturing the attention of viewers worldwide.

Directed by Kang Shin-hyo, with Han Woo-ri as the scriptwriter, and produced by Studio Dragon and House Pictures, the series was released through Prime Video. According to the OTT streaming ratings aggregator FlixPatrol, the show ranked in the top 10 most-watched Prime Video TV shows in 19 countries. Among the 19 countries, it ranked #1 in Indonesia, Philippines, Vietnam, Taiwan, Thailand, Cambodia, showing critical acclaim in countries of South East Asia like Malaysia (#2), Singapore (#3), and Hong Kong (#3).

Especially, the success of the show in Thailand and Philippines, ranking in first place, can be attributed to the marketing activities operated on each country through the cooperation of CJ ENM, Studio Dragon, and Prime Video since the planning stage. Prior to the first episode’s release, screening preview for ‘Tale of the Nine Tailed 1938’ were held in Bangkok, Thailand, and Manila, Philippines on May 5th, with participation from K-drama fans, influencers, and the press. The events included not only the preview but also meeting the actors through video and lucky draws, and fans have responded enthusiastically.

A representative of Studio Dragon said, “We plan to extend our marketing activities together with global platforms overseas, starting with ‘Tale of the Nine Tailed 1938.’ Collaborative marketing between the production company and the platform can enhance content hit ratio and global competitiveness.” He added, “I believe viewers around the world have praised the show’s mythical universe, which skillfully weaves together not only Gumiho but also Uturi, Gujiga, Manpasikjeok, and other unique Korean folktales.”

Presenting sincere excitement, CJ ENM’s Director of Strategy & Marketing, Namju Lee, stated, “The global premiere of ‘Tale of the Nine Tailed 1938’ has set another milestone for K-content trend with its originality. We are genuinely glad to see global fans enjoying every moment that ‘Tale of the Nine Tailed 1938’ is delivering.”

‘Tale of the Nine Tailed 1938’ is a K-fantasy action of a nine-tailed fox(Gumiho) crash-landing in a chaotic period of 1938, trying to return to the present day. Episode 6, released on May 21st on tvN, rated average of 8.1% up to 9.5% among households in the capital area and 6.9% up to 7.9% among households nationwide, ranked number 1 in its time slot, within all cable and generalist channels.