Viu, PCCW’s pan-regional OTT video streaming service, expands its collection of Viu Original titles with eight new additions slated for release in Q4 2022. Headlining the slate of new releases is Reborn Rich, an adaptation of the popular web novel and one of the most highly anticipated Korean Viu Original series in 2022, as well as seven other Viu Original productions from various markets such as Finding the Rainbow from Thailand, Ijab Kabut from Malaysia and Bad Boys vs Crazy Girls from Indonesia.
Reborn Rich stars Korea’s A-list star Song Joong-ki, best known for his leading role in Descendants of The Sun and Vincenzo, amongst others. This marks Song’s first time participating in a Viu Original, for which the platform has exclusive global rights outside of Korea. In a riveting tale of loyalty and betrayal, the protagonist, Yoon Hyun-woo (played by Song Joong-ki) who serves the Sunyang Group for more than five years, gets framed and abandoned, and soon wakes up in the body of the youngest son of the Sunyang Group and begins to plot his revenge. Also starring Monstrous actress Shin Hyun-been, Reborn Rich will premiere exclusively on Viu in Q4 of 2022.
Ms Marianne Lee, Chief of Content Acquisition and Development, Viu, said, “We are absolutely committed to bringing the very best to our viewers and partners alike. Reborn Rich, with a compelling storyline, stellar cast and a scale of production to match, is a testament to our commitment to the Viu Original offerings of high quality Asian content that resonates with our consumer base. This also extends to all local Viu Original titles, such as Finding the Rainbow.”
Meanwhile, Nichkhun Horvejkul of K-pop band 2PM headlines the cast of the Thai drama Finding the Rainbow. The romantic work tells of a love story set against the backdrop of historical occurrences, spanning the Black May event in 1992, the incidents on 9/11 and the COVID-19 pandemic in 2021. Nichkhun, who also starred in 2020 Viu Original My Bubble Tea, will join a cast featuring Sushar Manaying, Itthipat Thanit, Prachaya Ruangroj, Pakpoom Jongmanwattana, and Nalinthip Phoemphattharasakun. Find out how this love story plays out when this Viu Original drops on 9 November.
The next quarter will also see exciting original productions from various markets. Malaysia’s Ijab Kabut (I Have A Plan) is a romantic comedy with actors Fadlan Hazim and Azira Shafinaz. Azira plays a character named Deanna whose life falls apart as her fiancé pulls out of her fairytale wedding at the last minute. Deanna takes on the challenge of juggling wedding headaches and decides to go on a love hunt to mend her broken heart, but more importantly to replace the groom. Instead of finding one potential, she found two. Finding herself in a love triangle, she starts to ask if the wedding must truly go on. Join Deanna in Ijab Kabut from 13 October onwards.
Adopted from popular fan fiction on Wattpad, Bad Boys vs Crazy Girls brings the story of Kate and Liam, who are two of the most popular students in school. Aside from the fact that they hate each other, they are also engaged to one another. This Indonesian Viu Original production navigates through a frustrating yet dramatic journey, during which the couple realises there is more to the other than meets the eye. Featuring Devano Danendra and Megan Domani and directed by Josephine Lidwani Winardi and Emil Heradi, who also directed Viu Original Pretty Little Liars (Indonesia), the series is set to bring comedy, romance and drama to a whole new level. Bad Boys vs Crazy Girls is set to premiere on 14 October.