Courtesy of Viacom18
Since its announcement to set foot in the rapidly growing digital space of non-fungible tokens (NFTs), NFT marketplace Fullyfaltoonft.com curated by Viacom18’s Youth Music & English Entertainment cluster and powered by GuardianLink.io has already received an overwhelming response for its digital artwork preview. The platform is now all geared up to offer 3013 valuable tokens to its end users as it went live on 14th February. Launched at a glitzy digital event, the unveil saw many interesting moments like The OG Bakra Cyrus Broach buy the Bakra NFT as well as a panel discussion on Future of NFT’s in India with Anshul Ailawadi – Business Head, YME, Viacom18; Keyur Patel – Co-Founder, Guardian Link; Vani Kola – Founder & Managing Director, Kalaari Capital & Akshita Gandhi – Leading NFT artist.
A first-of-its-kind in India from a Youth entertainment brand, consumers will witness a diverse range of pop-culture oriented digital collectibles comprising of rare and loot artwork inspired from shows ‘Kaisi Yeh Yaariyaan’ & Bakra amongst others. The artworks will be available to purchase globally across two categories Loot & Rare. The loot category will allow digital art patrons to bid for interesting digital collectibles like ‘Bakra urf G.O.A.T’, ‘Rangu The Champ’, ‘Winging it aka Wing it like Wingnesh’ amongst others starting at an affordable 10$ which they will get to own basis a randomiser. The rare collection will be available to bid for at a reserve price of 50$ with many unique art pieces like ‘Dunk That Junk’, and ‘A Panda’s Grey Anatomy’ as well as a special Valentine token inspired by moments from cult show ‘Kaisi Yeh Yaariyaan’. Owners of the rare collection will win the collectible at the end of a 7day bid period. The minimum wallet top up is to be at just 25$. Adding to the ease and convenience of transacting, ensuring inclusivity is the fact that the users can use Fiat Currency to perchance the unique digital art.
On making a debut in the NFT ecosystem, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said, “Fully Faltoo offers our superfans and collectors an exciting opportunity to own a part of iconic pop culture. Our first drop of 3013 NFTs is just the beginning of an interesting and exciting journey in the Web 3.0 universe. We are confident that this quirky collection will deepen our existing relationships with our dynamic consumers and help us build fandom and increase engagement for our iconic brands in the virtual world.”
Adding to this, Keyur Patel, Co-founder & Chairman, GuardianLink.io, said, “NFTs are clearly the future for the art industry and the Fully Faltoo NFT collection is curated basis distinct proposition that clearly sets itself apart. We are thrilled to bring to life this unique collection that echoes legacy brand’s values and outlook. This association with the team at Viacom18 is very exciting and we look forward to creating more value for Viacom18’s YME cluster, the NFT universe at large as well as the end user.”
With rapid growth in technology, Viacom18’s Youth, Music and English Entertainment cluster will continue to innovate and create immersive virtual experiences for its consumers in the ‘Web3 revolution’. The NFT platform – will continue to add noteworthy NFTs to its kitty and expand its horizon to become the go-to destination for must-have digital art.
