Newly released data from Ipsos has revealed that BBC News is the top international online news brand accessed weekly in APAC, as well as the fastest-growing.

The research also showed the outstanding performance for BBC News among business leaders in the region as it was named the #1 international online news brand accessed weekly in APAC among C-suite executives1 and business opinion leaders2.

Meanwhile, the BBC’s global news TV channel, BBC World News, performed equally as well among business leaders in the region with it being named the #1 international news channel viewed in the office in APAC among CEOs and upper management. BBC World News is also the fastest growing international news channel in APAC among business opinion leaders and the fastest growing international news brand in APAC among business decision makers5 and business opinion leaders.

Alistair McEwan, SVP Commercial Development, BBC Global News says, “This is a really great result for BBC News across the board. To be named the number 1 online news brand in APAC is testament to the hard work and dedication our editorial teams put into ensuring unmatched quality and impartial analysis of the news every day. Throughout the last two years, business leaders have really relied on global news to help steer their businesses and the high-performance results for the BBC amongst business opinion leaders and C-suites shows they continue to seek out trusted international news brands with a global viewpoint to get their news.”

The survey further confirmed that BBC News is the #1 international online news brand in Hong Kong and BBC World News is the top international TV news channel in Hong Kong, Malaysia, India and Australia. Meanwhile, BBC News is also the #1 international online news brand accessed daily and the fastest growing international online news brand16 in Australia, outpacing other international publishers.