Clare Priestley, former Director of Commercial Production at Vice Media has been appointed as Head of Production of LADstudios, the data-driven factual entertainment division of LADbible Group, the world’s biggest social publisher and content creator.

Clare will lead the production and post-production team at LADstudios that currently produces and publishes over 100 pieces of video content per month including premium short-form and branded content. LADbible Group is the #1 publisher of video content on Facebook and TikTok*, receives over three billion views per month across the major platforms and was recently awarded Media Brand of the Year at the Media Week Awards.

Prior to Vice Media, Clare worked as production manager and line producer for a number of leading producers including Firecracker Films, IMG and Pulse Films on branded content and produced Channel 4’s BAFTA and Broadcast Digital Award-winning coverage of the London 2012 Paralympics.

Clare reports into the recently appointed Director of LADstudios Alex Morris.

“I’m thrilled to have joined the hugely innovative LADstudios team. LADbible Group’s unmatched ambition for video across all areas of the business is compelling. Whether it’s branded content, or creating the next viral entertainment format, they are offering something unique and I’m excited to play my part in it,” said Clare Priestley, Head of Production and Group Operations at LADstudios.

Alex Morris, Director of LADstudios said:“Clare has joined the LADstudios team at such a pivotal moment in time. Her experience and industry knowledge will help to truly shape our production offering across commercial and editorial content and ensure that all of our output is best in class as we set out on our exciting growth journey.’’

Award-winning LADstudios currently produces original long and short-form programming for its nine core brands  including LADbible, Tyla, UNILAD, SPORTbible and GAMINGbible.

In addition to creating news and factual entertainment content featuring the world’s biggest celebrities and sportspeople, LADstudios also features docu-style content featuring real life stories via successful formats such as the award-winning ‘Minutes With’ which passes the mic to a different person each week and so far has covered stories such as someone who was born Intersex, and a North Korean defector.

LADbible Group employs over 400 team members across offices in London, Manchester, Ireland, New Zealand and Australia.