Organised by the Hong Kong Trade Development Council (HKTDC), the HKTDC Hong Kong International Film and TV Market | Online (FILMART Online) attracted nearly 7,000 industry participants from 81 countries and regions over four days, with the release and promotion of some 2,200 film and television productions. Having become more familiar with doing business through online platforms, exhibitors and buyers used the online meeting function at FILMART Online to participate in more than 2,000 meetings.

Facebook: 1 in 4 people create and upload videos to social media during pandemic

Saurabh Doshi facebook
Courtesy of HKTDC

Running from 15 to 18 March, FILMART Online saw a total of 27 online events staged, including nine conferences. Speaking on the first day of the event, Saurabh Doshi, Head of Entertainment Partnerships, APAC at Facebook, said that about one in four people globally created and uploaded videos to social media during the pandemic. “This was huge among millennials aged 25-34 years old, and the behaviour was even more true in Southeast Asia, where 66% created or interacted with videos on social media and messaging platforms during the first half of 2020,” Mr Doshi said.

Tencent: star-studded cast and big production not the only key to success 

tencent
Courtesy of HKTDC

Kaichen Li, Head of Tencent’s WeTV and iflix, shared about the development of over-the-top (OTT) programming. “We have spotted early signs of an upward trend for Chinese and Thai content,” he said. “For Chinese content, it’s not only the costume dramas but also modern dramas that have resonated well with the Asian audience. We believe that we are going to see a continued boom in Asian local content.”

Eros Now: brand culture necessary for streaming media to win

eros now
Courtesy of HKTDC

Ali Hussein, CEO of OTT platform Eros Now, said that the streaming media business should not focus on purely being transactional. Rather, it should seek to identify the culture for each brand, which is very important once brands start working at a slightly higher level. He explained that Eros Now will launch English-language services in the second half of 2021, in addition to its content with ErosSTX. The company is also working with other content providers across the globe which will give it a more widespread network and allow it to optimise its customer base.

Online platform runs until 18 May

The FILMART Online platform will remain open until 18 May. During this period, industry members can continue to make use of the different features of the platform to connect with exhibitors and buyers and also review the content of previous events.