Viu, a leading pan-regional OTT video streaming service from PCCW Media Group with more than 41 million* monthly active users (MAU), extended its collaboration with AIS PLAY, the largest telecom provider in Thailand, to jointly launch two new Viu Original productions, My Bubble Tea and Voice in the Rain. The shows will air simultaneously in Viu’s 16 markets.
Viu and AIS PLAY first partnered in 2017. The collaboration resulted in tremendous
consumer adoption with subscribers of Viu service via AIS PLAY in 2019 has increased
more than 3.6 times year-on-year. Closely following this success, AIS PLAY and Viu
offered a new entertainment pack this March to bring premium Asian and South Korean
content to AIS PLAY users, including JTBC’s highly-rated TV series, A World of Married
Couple, and Bong Joon-hoo’s Oscar-winning feature film Parasite. Today, this strategic
collaboration is further expanded into developing regional original content, including My
Bubble Tea and Voice in the Rain. This marks the first time AIS PLAY has worked with a
regional OTT player to develop original content to reach out to a highly engaged digital
My Bubble Tea series is a romantic comedy based on a popular online fiction, which tells the
story of a woman who falls for her handsome boss and concocts a supernatural bubble tea
brew to win his love. Unfortunately, a man she despises accidentally drinks the tea and falls
head over heels in love with her. The two male sides of this chaotic love triangle will be played
by Nichkhun Horvejkul, a Thai American singer who is a member of the Korean boy band
2PM, and Mean Phiravich who is extremely popular with Thailand’s Gen Z and Millennial
audiences. The series will include Arabic, English, Bahasa Indonesia, Bahasa Melayu,
Burmese, Simplified Chinese and Traditional Chinese subtitles on an as-available basis.
The story of Voice in the Rain will be announced shortly.
Ms. Helen Sou, Chief Business Officer of Viu, said, “We are pleased with our long-standing
partnership with AIS and thankful for our shared vision and commitment to consumers.
Both parties together have entertained millions of consumers in Thailand, and share a
massive, engaged digital user base. We are excited to leverage our assets in innovative
ways and expand this relationship further into the world of creative content development
and production. It is a first of its kind for AIS and we appreciate the trust and confidence
AIS has placed in us and our creative teams. We look forward to bringing innovative and
entertaining shows to audiences in Thailand and pan-regionally via this collaboration.”
Mr. Alistair David Johnston, Managing Director – New Business of AIS, said, “AIS PLAY is
the leading streaming service provider offering distinctive and attractive entertainment
services to Thais nationwide. We have curated quality content, including movies, series,
concerts, eSports, cartoons, and variety shows from all over the world and Viu is an
important partner and an active part of our business success. With these new shows, our
collaborative relationship with Viu will continue as we deliver content bundles, events, and
original productions that further engage, delight, and grow our viewers. In this challenging
time, providing people with the power to escape and happily distracted is a blessing.”
Viu’ers can watch the romantic series on the Viu app which can be downloaded for free on
App Store, Google Play, and selected smart TVs, as well as on the web at Viu’s official website. The shows will also be available on all AIS PLAY channels including AIS PLAY app, AIS
PLAYBOX, on the web at and Apple TV.