Switch Media, a world leader in online video technology, is announcing the launch ofMediaHQ Lite. This is an end-to-end OTT platform that provides a comprehensive feature set at a cost-effective price point allowing an OTT service to be delivered swiftly. MediaHQ Lite keeps complexity to a minimum while satisfying core OTT requirements, reducing overheads and providing the opportunity to test new ideas with minimal budget.

Premium OTT services have become complex and fragmented. Many broadcasters and content owners struggle with bespoke integrations, finger pointing between vendors, the high costs of app development and progressively increased overhead costs.MediaHQ Lite is aimed at new OTT offerings where time-to-market is critical, and budgets are realistic. The platform provides the ability to extend reach, free up operational resources and adapt to the changing OTT landscape and consumer expectations.

Using MediaHQ Lite, an OTT service can be launched quickly and easily without any kind of customisation.  Users simply rebrand according to their own brand guidelines. Features include secure VOD and live streaming with DRM, a global CDN service, analytics reports, comprehensive metadata, high definition ABR encoding and use of the Switch Mediaapplications, or their own apps if they have them. What really sets MediaHQ Lite apart is a full featured server-side ad insertion integration with AdEase providing uncompromised addressable ad experiences.

The release of MediaHQ Lite follows the successful launch ofMediaHQ Enterprise at NAB 2019. MediaHQ Enterprise uses a powerful workflow engine and houses a flexible suite of modular components that integrate seamlessly with existing systems, which are supported by Switch Media’s expert in-house technical team 24/7.  Users can upgrade from MediaHQLite to MediaHQ Enterprise at any time if their needs or requirements change.