Courageous Singapore kids are back by popular demand! Mediacorp is pleased to premiere season two of the local adaptation of Nippon TV’s highly successful unscripted format Old Enough! on National Day, with a one-hour special starring celebrity parents and their children.
Old Enough!’s concept centres on children running errands on their own for the very first time – all the while being shadowed by an incognito camera crew. In Singapore, the family-friendly franchise has been adapted for On The Red Dot, a current affairs programme investigating issues near and dear to home.
Since its launch in January 2019, season one of Mediacorp’s Old Enough! has scored an integrated reach exceeding 405,000 across over-the-top streaming services and free-to-air channels CNA and Channel 5, according to SG-TAM*. Snippets of the series on CNA’s YouTube channel have also shown substantial traction, with a standout clip of five-year-old Nathanael navigating a crowded commute obtaining over 2.5 million views.